AI Search Era: How Huasu Tech Helps Businesses Rethink Lead Conversion, Website SEO, and Feed Ads

2026-08-08 · Views 18622

As AI-powered search engines reshape how customers find suppliers, traditional digital marketing is no longer enough. Zhanjiang Huasu Tech, with 20 years of experience, explains how businesses can adapt by integrating website SEO, GEO optimization, feed ads, and AI agents to drive consistent inquiries nationwide.

For the past decade, the path to online lead generation was straightforward: build a website, bid on keywords, launch a feed campaign, and wait for inquiries. But things have changed. Users no longer rely solely on search engines. They open Doubao, DeepSeek, or Qwen, type a question, and get an AI-generated answer. If your brand doesn't appear in that answer, you're invisible to them.

As a digital marketing service provider with 20 years of experience, Zhanjiang Huasu Tech (Huasu Tech) sees this shift every day. We serve SMEs across China—from construction companies in Zhanjiang to manufacturing plants in the Yangtze River Delta to retail stores in the Pearl River Delta. The most common questions we hear are: "Where do my customers actually come from?" "Why isn't my advertising working?" "How can I get a steady flow of inquiries?"

The answers can no longer be found in a single channel. Today, I want to break down the new rules of B2B lead generation in the AI search era, focusing on how inquiry conversion, website SEO, and feed ads must work together—and how Huasu Tech can help you implement this.

1. The Shift: User Behavior Has Changed, and So Have the Entry Points

Previously, when someone had a purchase need, they would open Baidu, type a keyword, and scan the results. Now, more and more users—especially younger ones—ask AI chatbots directly: "Which supplier of X is reliable?" "Who is a good renovation company nearby?" The AI scans the web and returns a synthesized answer, often featuring only a handful of brands.

This means the entry point for acquiring customers has shifted from search engine result pages to AI-generated summaries. Those expensive keyword rankings you've built may still exist, but users rarely scroll to page two. Your feed ads might still show, but users trust the AI's "recommendation" more.

But here's the catch: AI doesn't generate content from thin air. It relies on publicly available information—your website, news articles, industry directories, social media, reviews, and more. If your website is outdated, lacks structured data, or your brand information is scattered and inconsistent, the AI won't pick you up. You're simply left out.

So, the essence of the change is: from "people searching for information" to "information finding people," and now to "AI choosing who gets seen." Businesses need to adapt by making every channel AI-friendly, not by abandoning traditional marketing.

2. Inquiry Conversion: It's Not About Less Traffic, It's About Broken Follow-Through

Many clients tell us: "I'm spending a lot on ads, getting clicks, but no inquiries." When we investigate, the problem is usually in the follow-through. Imagine a user clicks your feed ad, lands on your homepage, but the page loads slowly, the content is empty, there's no live chat, no form. Why would they leave their contact info? They'll just move on to the next supplier.

Inquiry conversion is never just about advertising. It's a chain: ad attracts click → landing page captures interest → content builds trust → form/chat captures lead → sales closes. If any link breaks, all the money spent upstream is wasted.

At Huasu Tech, when we start a project, we don't rush to open ad accounts. First, we audit the conversion path. We check if your website is mobile-friendly, loads in under 3 seconds, has clear CTAs, and whether you have an AI agent to handle nighttime inquiries. Many clients see a 30%+ increase in after-hours inquiries after deploying an AI agent, because users who research late at night finally get responses.

So, if you're struggling with lead generation, don't just increase your budget. First, review your landing pages, your response speed, and your sales follow-up process. Without a solid foundation, more spending won't help.

3. Website SEO: From Keyword Rankings to AI Readiness

Website SEO used to be about keyword rankings. Optimize for "Zhanjiang network promotion," rank on page one of Baidu, and get a steady stream of clicks. But now, SEO has evolved. It's not just for search engines anymore; it's for AI engines too. We call this GEO (Generative Engine Optimization).

The goal of GEO is to make your brand information easily discoverable, understandable, and citable by AI platforms like Doubao, Qwen, and DeepSeek. This involves several actions:

  • Structured website content: Use clear heading hierarchies, lists, and tables to help AI parse your content logic.
  • Consistent entity information: Keep your company name, address, contact details, and service scope uniform across the web to build AI's trust.
  • Content that answers questions: Anticipate what users ask and provide direct answers through FAQs, articles, and dedicated pages.
  • Continuous authoritative content: Publish industry insights, case studies, and trend analyses to position yourself as a credible source.

We had a client—a construction company in Zhanjiang—that had a website for three years with low traffic. We restructured the site, added project cases, certifications, and FAQs, and optimized for GEO. Within three months, not only did their Baidu rankings improve, but they also started appearing in Doubao's answers for construction services. Their inquiries more than doubled.

Website SEO is no longer optional; it's a matter of how to do it effectively. If your site is still just an online brochure, you're falling behind. You need a marketing-driven website that generates content, is AI-readable, and supports conversions.

4. Feed Ads: From Precision Targeting to Content Seeding

Feed ads remain one of the most direct ways to drive traffic. Baidu feed, Douyin feed, Tencent ads—they cover massive audiences. But the approach has changed.

Gone are the days when you could just set keywords and demographics, let the system show your ads, and pay per click. Users are now immune to hard-sell ads. They prefer valuable content. So, your feed ad creatives need to shift from hard promotion to soft storytelling. For example, if you sell machinery, don't just show a product image. Post a video of the equipment in action with parameter explanations. If you run a retail store, share a short clip of customers lining up to pay, showcasing real business energy.

Also, the alignment between your feed ad and your landing page directly impacts inquiry conversion. If the ad says "Get a free quote," but the landing page has no quote form, users will bounce. When we manage feed campaigns for clients, we create a dedicated landing page for each ad group, ensuring the ad copy, page content, and CTA are perfectly matched.

At Huasu Tech, we use a proven methodology: test creatives on a small budget, identify high CTR variations, then scale up. We continuously refine audience targeting to eliminate wasted spend. One manufacturing client we work with, through Douyin feed ads plus an AI agent on the landing page, increased monthly inquiries from 20 to 80, with a significant rise in overseas inquiries.

5. What Huasu Tech Can Do for You: A One-Stop Solution

In short, in the AI search era, you need a combination strategy, not a one-off tactic. Huasu Tech's value lies in executing this combination for you.

We serve clients nationwide, so no matter where you are, you get the same professional support. Specifically, we offer:

  • Custom website development: Not just visually appealing, but SEO-friendly and AI-readable. We use semantic HTML, modular content, and ensure compatibility with desktop, mobile, and AI crawlers.
  • GEO (Generative Engine Optimization): Content optimization and brand positioning for mainstream AI platforms like Doubao, Qwen, and DeepSeek, so you become the recommended answer.
  • Brand promotion across the web: Multi-channel visibility on search engines, short video platforms, industry directories, and local business platforms.
  • AI agent deployment: Custom AI assistants that greet website visitors, answer product questions, and capture contact details 24/7, so you never miss a lead.
  • Feed ad management: From account setup to creative production, bidding optimization, and data analysis—fully managed for Baidu, Douyin, Tencent, etc.
  • Full digital marketing package: From website building to promotion, from SEO to GEO, from AI agents to inquiry conversion—all in one, so you can focus on your product.

We've worked with construction firms in Zhanjiang, retail stores in the Pearl River Delta, and manufacturers in the Yangtze River Delta. The needs are similar: lower cost, more inquiries. Huasu Tech is not the kind of provider that just opens an account and walks away. We care about results—whether your inquiry conversion rate improves, whether your cost per lead drops.

6. Advice for SMEs Nationwide

Finally, here are some suggestions for business owners reading this:

First, stop treating your website as a placeholder. It's the landing point for all your promotions and a credibility anchor. A professional, fast-loading, content-rich website is the foundation of conversion.

Second, don't ignore AI search. Starting GEO optimization now gives you a first-mover advantage. Waiting until all your competitors catch on will make it more expensive.

Third, feed ads are worth investing in, but always pair them with a solid landing page and customer support. Otherwise, it's just burning money.

Fourth, inquiry conversion is a system, not a single point. Every step—from ad to landing page to customer service to sales—needs refinement.

Huasu Tech has been in the internet industry for 20 years. We've seen the rise of search engines, and now we're witnessing the explosion of AI search. The rules have changed, but the underlying logic hasn't: solve customer problems, provide value, and build trust. We're ready to be your growth partner in this new era, turning every potential customer into a real inquiry.

If you're struggling with lead generation, feel free to reach out. No matter which city you're in, we can provide professional advice and practical solutions. After all, opportunities in the national market belong to those who prepare early.