Over the past two years, we've received many inquiries from small and medium-sized business owners, often starting with the question: "Do in-feed ads actually work? I spent money, got clicks in the backend, but no leads." This is a typical and very real concern. In-feed ads are not inherently bad; the issue is that many businesses treat them as a "pay-to-play" exposure tool, ignoring the entire conversion chain behind them. As a digital marketing service provider serving SMBs nationwide, Huasu Technology wants to break down our complete service process for in-feed ad placement in this article: from corporate website building to ad campaign management, to optimization iteration—what exactly each step involves, who it's for, and what value it brings.
Why In-Feed Ads Are Suitable for SMB Lead Generation
Let's address the most common question first: Are in-feed ads useful for SMBs? The answer is yes, but only when used correctly. The underlying logic of in-feed ads is "interest matching"—platforms push ads to users who might be interested based on their browsing behavior, search history, and consumption habits. Unlike traditional search ads, they don't rely on users actively searching; instead, they proactively deliver your brand and products to potential customers. This makes them a cost-effective lead generation channel for SMBs with limited budgets and low brand awareness.
But why do many businesses see no results? We've analyzed numerous cases and found that the core problem often lies not in the ads themselves but in three areas: First, the landing page is poor—users click through to a shabby page or no official website at all, redirecting to a third-party platform, instantly destroying trust. Second, the ad creative is disconnected from the product's selling points—users are attracted by the headline but find content that doesn't match their expectations. Third, the targeting strategy is too broad—no audience segmentation, time-of-day optimization, or budget allocation, so money is spent on imprecise audiences.
So, in-feed ads are not a "set-and-forget" purchase; they require a complete service system to support them. This is where Huasu Technology adds value—we don't just help businesses open accounts and top up budgets; we provide a full-chain service from corporate website building, to ad placement, landing page optimization, data tracking, and continuous iteration.
Corporate Website Building: The Foundation of In-Feed Ads
Many SMB owners ask: "I have a store, I have products, why do I need a website?" In the context of in-feed ads, your website is your "salesperson." When users click from an ad, the first thing they see is the landing page—either your homepage or a specially designed campaign page. If the page loads slowly, has a messy layout, lacks product details, or doesn't show contact information, users will likely close it, wasting your ad spend.
Before launching in-feed ad campaigns, Huasu Technology typically evaluates the client's existing website. If the client has no website or it's outdated, we recommend corporate website building first. This isn't to charge extra fees; it's because the website is the foundation for ad conversion. Our website building principles include: First, mobile and desktop responsiveness—over 70% of traffic now comes from mobile, so pages must perform well on small screens. Second, clear structure—product categories, case studies, contact info, and company introduction should be easy to navigate. Third, clean backend code that's friendly to search engines and AI systems—this is especially important because many users now research companies through AI search. If your website structure is chaotic, AI can't accurately extract information, so you lose potential customers.
For example, we served an engineering company in Zhanjiang that had an old website with limited functionality and slow mobile loading. We rebuilt their corporate website, optimized page structure, added engineering case studies and qualification displays, and did basic SEO optimization on the backend. After that, we launched in-feed ad campaigns, and the click-through rate increased by 30%, with inquiries doubling. The client said that previously they had clicks but users left after seeing the old site; now with a professional website, users are willing to leave their contact information.
In-Feed Ad Placement: From Account Setup to Creative Optimization
Once the website is ready, the actual placement phase begins. Huasu Technology's in-feed ad services cover major platforms like Baidu, Douyin (TikTok China), Tencent, and Kuaishou. But platform selection isn't random—it's based on the client's industry, target audience, and budget. For example, B2B companies are better suited for Baidu and WeChat ecosystems because user search intent is clearer; B2C companies are better on Douyin and Kuaishou because short videos are more likely to trigger impulse purchases.
The first step is account setup. This may sound simple, but there are many details. For instance, the account structure should be clear, with separate plans for different product lines, reasonable budget allocation, and precise audience targeting. Many businesses that manage ads themselves just create one plan, set a few keywords, and leave it. But professional service providers split the account into multiple test groups, each targeting different audiences and creatives, then optimize based on data feedback.
The second step is creative design. In-feed ad creatives include headlines, images, videos, and copy. Huasu Technology has a dedicated creative team that designs multiple creative options based on product selling points, then runs A/B tests to find the highest click-through combination. We emphasize "scenario-based creativity"—don't just say "high quality" or "low price" in empty terms; place the product in specific usage scenarios so users see "this product can solve my problem." For instance, for a manufacturing factory, we created a video creative showing the production line, quality inspection process, and shipping packaging. Users felt "this factory is reliable," and inquiries naturally increased.
The third step is landing page matching. Ads attract clicks, but conversion depends on the landing page. Huasu Technology makes landing pages highly relevant to the ad creative—if the ad talks about "get a free quote," the landing page should have a clear quote form; if the ad highlights "product advantages," the page should detail product specs and comparisons. We also set up multiple conversion points on the page, such as phone, WeChat, forms, and online chat, so users can contact us in their preferred way.
Optimization Logic: Let Data Speak
Placement isn't a one-off deal; it's a continuous optimization process. Huasu Technology sets up data tracking systems for clients, monitoring metrics like impressions, CTR, conversion rate, and cost per lead in real time. We provide weekly data reports, analyzing which creatives work well, which audiences convert, and which time slots have the best traffic quality, then adjust strategies accordingly.
For example, a retail store client initially ran Douyin in-feed ads. CTR was decent, but cost per lead was high. Through data analysis, we found that most clicks came from users aged 18-25, but actual in-store buyers were aged 30-45. We adjusted the audience targeting, narrowed the age range, and switched to a more mature creative style, reducing cost per lead by 40%. This optimization isn't based on gut feeling; it's data-driven.
Additionally, in-feed ads and SEO optimization are complementary. In-feed ads bring immediate traffic, but once the ads stop, traffic disappears. SEO optimization is a long-term asset—by optimizing website content and backlinks, your site ranks naturally in search engines. Huasu Technology usually recommends combining both: use ads for quick lead generation and SEO for brand asset accumulation. This way, even if ad budgets tighten, businesses can still get customers through organic search.
Who Is It For? How Huasu Technology Implements Services
Which businesses are suitable for in-feed ads? We've summarized several types: First, SMBs with clear products or services but lacking online exposure. Second, regional brands that want to expand nationally but have limited budgets. Third, businesses with existing websites but low conversion rates that need landing page optimization. Fourth, seasonal businesses that need to quickly acquire customers during peak seasons. Of course, not all businesses are suitable—for example, highly customized industries with long decision cycles may not see effective results from in-feed ads alone, so we'd suggest other approaches.
Huasu Technology's service process is clear: First, free consultation to understand the client's industry, goals, and budget. Second, solution development, including whether corporate website building is needed, platform selection, and budget allocation. Third, execution by professional teams for account setup, creative production, and campaign management. Fourth, continuous optimization with regular reports and strategy adjustments. We serve clients nationwide; our office is in Xuwen, Zhanjiang, but our business covers the whole country. Whether you're in Guangdong, Guangxi, Jiangsu, Zhejiang, Shanghai, Beijing, or Tianjin, you can enjoy our services. We use online communication and remote collaboration to ensure timely support for every client.
Finally, let's be honest: In-feed ads aren't a "universal key," but they are indeed an efficient tool for SMB lead generation. The key is whether you have a complete service process to support them. Huasu Technology is willing to be the one who helps you run that process smoothly. If you're struggling with customer acquisition, feel free to contact us. Let's talk about your industry, your budget, and we'll help you plan a lead generation path from corporate website building to in-feed ad placement.