Local customer dilemma: traffic costs rise, traditional promotion fails
In Zhanjiang, Maoming, Yangjiang and other two Guangdong cities, many entity bosses found that no one read the leaflets, the advertising effect of the circle of friends was getting worse and worse, and the Meituan was drawn into a scary high.The owner of a Lianjiang appliance repair shop, which has been operating for eight years, told me that he spent 30,000 yuan on Baidu bidding last year, and as a result, he only received 12 calls, with an average cost of 2,500 yuan per customer.This is not an example, but a common pain point in the local lifestyle services industry.
Traditional network promotion relies on keyword bidding rankings, but the competition is fierce, and the cost of popular words per click is often tens of yuan.Worse, users are increasingly wary of ads, and it's normal not to convert after clicking.Local merchants desperately need a low-cost, high-precision way to get customers.This is the original intention of Huasu Technology to launch Geo Generative Engine Optimization - to reconstruct the local search ecosystem with AI technology.
Geo Generation Engine Optimization: Not SEO, but AI better than SEOMany people confuse Geo with SEO, but there is an essential difference between the two.SEO is aimed at traditional search engines (such as Baidu and Google), and improves the ranking through keyword stacking and referral construction.The Geo generation engine optimization is aimed at AI search tools, such as Baidu Wenxin, Google Bard, and Microsoft Copilot.When users ask questions in natural language, AI extracts information from massive amounts of data and generates answers.Geo's goal is for AI to prioritize referencing your business information when generating answers.
For example, the user asks, "Which network promotion company in Zhanjiang is reliable?"AI may give recommendations in terms of webpage content, user reviews, authority, etc.If Huasu's official website, encyclopedia, and local forum posts are recognized by AI as high-value content, our brand will appear in the answer.This is the core logic of Geo: not letting users actively search for you, but letting AI proactively recommend you.
The GEO program developed by Huasu Technology consists of three modules:
1. AI content factory: Based on enterprise business, batch generation of structured content that meets AI corpus preferences, including FAQs, cases, technical white papers, etc.
2. Multi-platform signal strengthening: laying enterprise information on platforms such as Baidu knows, knows, Xiaohongshu, and local forums to increase the authority of AI capture.3. Real-time monitoring and iteration: Track AI citation rates through self-developed tools and adjust content strategies weekly.
Custom website development: not only to make an official website, but to build a digital base
Many Zhanjiang business owners feel that the website is a business card, if you have it.But Huasu adheres to one principle in custom website development: websites must be able to “catch” traffic.A website with slow loading, messy layout, and no conversion path will not only waste promotional expenses, but also make users question the strength of the enterprise.
Our development team will do user profile analysis first.For example, when we made an official website for a pineapple processing company, we found that the most important concern for buyers was qualification certificates and logistics timeliness.Therefore, our homepage directly displays ISO certification, export qualifications, and embeds a real-time logistics query interface.After three months online, the number of inquiries increased by 210%.Another case is to build a station for a dental clinic in Zhanjiang. We designed three major sections: online appointment, doctor introduction, and patient case. With local SEO optimization, the proportion of first-time patients brought by natural traffic within six months reached 37%.
Website development is not a one-time business.Huasu Technology provides three years of free updates and maintenance, including security reinforcement, content module adjustment, and mobile adaptation optimization.Because we know that the needs of local businesses are dynamic, websites have to follow the business.
Brand promotion throughout the network: from Zhanjiang to Liangguang, so that good business can be seenWhen local brands grow up, they often face the dilemma of not being able to go out.The whole network brand promotion service of Huasu Technology is to help enterprises break through geographical restrictions.We do not do wide-spread casting, but based on corporate gene selection channels.
Last year, we served a pearl farming business in the North Sea.Their products are good, but only locally reputable.We have formulated a three-step strategy: the first step is to create a "pearl identification expert" in TikTok and Xiaohongshu and publish professional content; the second step is to publish in-depth articles in Zhihu and public accounts to establish industry authority; the third step is to cooperate with the jewelry exhibition in Guangdong and link online and offline.As a result, the brand search index rose from an average of 200 to 5000 per month, and dealers in Guangdong took the initiative to come to the door.
For local life service customers, such as restaurants, beauty salons, and auto repair shops in Zhanjiang, we pay more attention to localized content.For example, shooting short videos in Leizhou dialect, doing fission activities in the local community in Zhanjiang, and cooperating with KOC in the same city to explore the store.These operations are inexpensive but have a high conversion rate.Because we understand the local consumer psychology: acquaintance recommendations work better than advertisements.
AI Agent Building: Making 24/7 Customer Service PossibleMany small and medium-sized business owners complained that no one returned customer inquiries after 10 pm, and the customer ran away early the next day.Huasu Technology's AI agent construction service is to solve this pain point.Based on the large language model, we customize exclusive AI customer service for enterprises, which can be embedded into websites, WeChat, and small programs.
Unlike the common ChatGPT, the AI intelligence we built learned from the enterprise knowledge base.For example, a travel agency in Zhanjiang, we import all travel routes, prices, visa policies, and customer reviews into AI.When a user asks “what kind of visa do I need to go to Thailand”, the AI can answer accurately and can also recommend a trip based on the user's budget.More importantly, AI can recognize emotions, and when a complaint is encountered, it will transfer labor to avoid exacerbating the contradiction.
In terms of cost, compared to hiring a three-shift customer service team, the one-time construction cost of the AI agent is only one-tenth of the monthly salary, and the subsequent maintenance cost is lower.At present, among the customers we serve, AI customer service has undertaken an average of 65% of the consulting volume, and customer satisfaction has not decreased but increased.
Digital Marketing Whole Case Hosting: Getting Professional People to Do Professional Things
Some companies have tried digital marketing on their own, and the results are often: recruiting operations, three months without effect; buying tools, no one will use them; doing content, no conversion.Huasu Technology's digital marketing full case hosting is to help companies jump these pits.Our hosting is not a simple operation on behalf of others, but a whole process service from the strategic level to the executive level.First, we will do an in-depth diagnosis for one month, including industry competition analysis, user research, and channel evaluation.Then, create a quarterly marketing calendar that breaks down what's published each week, what channels are served, and how budgets are allocated.During the execution, we output data reports on a weekly basis and speak facts.
For example, an e-commerce company that makes dried seafood in Zhanjiang sells 300,000 yuan per month before custody, and the promotion fee is 80,000 yuan per month, with an ROI of less than 4.After we took over, we reassessed the selling points of the product and changed the main product from "dried shellfish" to "instant flower glue", because the latter has a high unit price and a strong repurchase rate.At the same time, adjust the delivery strategy, abandon the inefficient information flow, and focus on Xiaohong Shouzao and TikTok live broadcasts.Three months later, the monthly sales exceeded 1 million, the promotion fee dropped to 50,000, and the ROI reached 20.It's not magic, it's fine-grained operations based on data.
Local life and physical stores get customers: use AI to eat through the traffic of the surrounding 3 kilometers
The customer acquisition radius of physical stores is usually only 3-5 kilometers, and the traditional flyer and other customer on-site modes have become ineffective.Huasu Technology has launched a local life customer acquisition solution for this scenario.We combine GEO-generated engine optimization and local life platforms (Meituan, Volkswagen Dianping, Goldmap) to create a "online + offline" closed loop for stores.For example, a hot pot shop in Zhanjiang, we helped it optimize the Meituan page, added the "must-eat list" and "card" labels, and released the "late night cafeteria" series of videos on TikTok, positioning 3 kilometers around the store.Cooperate with the AI agent to automatically reply to user comments and guide them to the store.Within two months, the Meituan search ranking of the store rose from 23rd to 3rd, and the flow of customers to the store increased by 150%.
Another case is to digitize the membership of a Yangjiang pharmacy chain.We have developed a small program where users can scan the code to earn points, and points can be exchanged for gifts.At the same time, personalized health reminders and coupons are pushed by analyzing consumption data through AI.For example, users who often buy cold medicine will receive a "flu prevention package" push when the season changes.After the launch of this system, the re-purchase rate of members will increase by 40%, and the unit price of customers will increase by 25%.
20 years of deep cultivation: Why two Guangdong companies choose Huasu Technology
Since becoming the first corporate website in 2004, Huasu Technology has witnessed the evolution of network promotion from SEO to SEM to today's AI-driven.In the past 20 years, we have served more than 3,000 companies, from small workshops in Zhanjiang to listed companies in Guangzhou, and have accumulated a wealth of practical experience.Our biggest strength is “local knowledge”.The market in the two regions is unique: the cultural circle of Cantonese and Leizhou dialects, specialty industries such as seafood, ceramics, and home appliances, as well as the consumption habits of local people.Many service providers in the field do not understand these, and the model of moving hard and hard from north to wide is often not satisfied with the soil and water.Huasu Technology's team is rooted in Zhanjiang. Most of the employees are locals, who know how to deal with the local boss and how to make the promotion effect land.
At the technical level, we maintain cooperation with many AI laboratories in China to ensure that tools such as Geo generation engine optimization and AI agent construction are at the forefront of the industry.But we're not superstitious about technology, we're more about results.Each project has a dedicated project manager who communicates on a regular basis and adjusts the strategy at any time.Because we know that every penny in the business is hard earned.
Future Outlook: Making AI a Growth Engine for Local Businesses
AI search penetration is expected to reach more than 50% by 2025.This means that if you don't proactively deploy Geo, you can miss out on a lot of precise traffic.Huasu Technology is ready to help Guangdong and Guangzhou enterprises seize this wave of dividends.We are developing the “Huasu AI Marketing Platform”, which integrates Geo optimization, content generation, intelligent customer service, and data analysis into one back office.By simply entering basic information, the system can automatically generate a promotion plan and monitor the effect in real time.Going live in the second half of the year, the first customers will qualify for a free trial.
At the same time, we plan to open offline service stations in Zhanjiang, Maoming, Yangjiang, Beihai and other places, and regularly hold "digital marketing salons" to share the latest cases and tools.Because we believe that the digital transformation of local enterprises can not be completed by a set of software, but need someone to carry it hand in hand.
Finally, the essence of network promotion is to connect people with needs.Huasu Technology has proved for 20 years that technology can change and channels can change, but the original intention of helping customers solve problems with heart will not change.If you are in Zhanjiang or Liangguang area and are worried about getting customers, you may come to our company to sit down, have a cup of tea, and talk about your business.We have a plan, all that's missing is a phone call from you.