In 2025, the underlying logic of customer acquisition is undergoing visible changes. In the past, online promotion basically meant building a website, running some Baidu ads, publishing press releases, and then waiting for customers to call. But now, customers' behavior paths are completely different: they might first see your video on Douyin, then search your brand on Baidu, then ask Doubao or DeepSeek 'How is this company?' before finally deciding whether to leave their contact information.
This change confuses many SME owners: they spend money, run ads, and build websites, yet still get few inquiries. The answer is simple: your website, your promotion, and your content may still be stuck in the old customer acquisition logic. As a digital marketing service provider with 20 years of experience in the internet industry, Zhanjiang Huasu Technology wants to talk to business owners nationwide about what the customer acquisition trends look like in 2025 and how to respond.
1. AI Search Is Reshaping the Value of Corporate Website Building
First, ask yourself: who is your website for? In the past, the answer was clear: for search engine crawlers and potential customers. If your site ranked high for keywords, you got traffic. But now, more and more users are using AI tools to get information. Generative AI like Doubao, Tongyi Qianwen, and DeepSeek are becoming the new 'search gateways'. Users no longer flip through search results page by page; they directly ask AI: 'Which company in Zhanjiang does anti-corrosion engineering?' or 'Which web promotion company has good service reputation?' AI will synthesize information from the entire internet and give a recommendation list.
What does this mean? It means that if your business information is not captured, understood, and recommended by AI, you are out of this round of competition. And a large part of the source of AI's information comes from corporate websites. But note that AI's requirements for websites are completely different from traditional search engines. Traditional SEO focuses on keyword density and backlink quantity; AI values semantic clarity, structured content, and information authenticity. If your website is still the old 'About Us - Products - Contact Us' format, with thin content, no data support, and no user reviews, why would AI recommend you?
Therefore, Zhanjiang Huasu Technology has always emphasized that corporate website building has entered the 'AI-friendly' era. When we build websites for clients, we not only focus on visual design but also implement semantic tags, structured data, and content module planning at the underlying architecture level, so that AI can easily crawl and understand your business. For example, we set structured fields like 'service area, qualifications, case data' for engineering companies, and tags like 'production capacity, export countries, certification standards' for manufacturing plants. This way, when AI answers user questions, your website content is more likely to be cited.
Moreover, AI search has another characteristic: it tends to recommend websites that are continuously updated. A website that hasn't been updated for six months is a 'zombie site' in AI's eyes. Therefore, we advise companies to treat their website as a content base, regularly publishing industry insights, case reviews, and technical knowledge. These contents not only attract customers but also serve as 'nourishment' for AI. When Zhanjiang Huasu Technology does omnichannel marketing for clients, we include content updates as part of long-term service to keep the website active.
2. Omnichannel Marketing Is No Longer 'Spreading a Wide Net' but 'Precise Targeting'
In recent years, the concept of omnichannel marketing has been popular, but many companies misunderstood it as 'creating accounts on multiple platforms, posting more content, and running more ads'. As a result, they spent a lot of money but got mediocre results. Why? Because the traffic dividend period is over, and the crude wide-net model has failed. The core of omnichannel marketing in 2025 is 'precise targeting' and 'content seeding'.
Take a manufacturing factory we served as an example. This factory mainly makes hardware accessories. Previously, they also ran Baidu ads, but the quality of inquiries varied. Later, we helped them restructure their omnichannel marketing strategy: Baidu promotion only targeted high-intent keywords like 'custom hardware accessories manufacturer'; on Douyin, instead of hard ads, they posted short videos of the workshop production process and quality inspection; at the same time, they published technical articles on Zhihu and industry forums to establish a professional image. After three months, not only did the number of inquiries increase, but the conversion rate also improved significantly, and they even got two foreign trade orders.
This case shows that the key to omnichannel marketing is not 'comprehensiveness' but 'accuracy'. You need to know where your customers are and what form of content can move them. When formulating omnichannel marketing plans, Zhanjiang Huasu Technology first analyzes customer personas, then matches platforms: B2B companies focus on Baidu search and feed ads, B2C stores focus on Douyin local life and short videos, and brand-oriented companies strengthen news PR and self-media matrix. We don't help clients sprinkle money on all platforms; we help them spend every penny where it counts.
3. GEO (Generative Engine Optimization): Seizing the New Track of AI Search
If in 2024 people were still debating whether AI would replace search engines, by 2025 the answer is clear: AI search is becoming one of the mainstream gateways. And with it comes a brand-new service field: GEO, or Generative Engine Optimization. GEO is about optimizing your brand information according to the search rules of AI platforms, so that when AI answers user questions, it prioritizes recommending your company.
Many business owners might think AI recommendations are random. But they are not. AI's recommendations are based on analysis and weight judgment of information across the internet. If your company's information is consistent, positive, and rich across major platforms, AI will consider you trustworthy. Conversely, if your information is chaotic, negative, or sparse, AI is likely to ignore you.
Zhanjiang Huasu Technology has made GEO optimization one of its core services. We help clients build brand Q&A libraries, optimize encyclopedia entries, publish high-quality content, and manage reputation reviews on mainstream AI platforms like Doubao, Qianwen, and DeepSeek. For example, we create Q&A content like 'How is XX brand?' or 'Which hot pot is good?' for a restaurant chain, and ensure this content is indexed and recommended on AI platforms. This way, when users consult AI, your brand gets priority exposure.
GEO and traditional SEO are not conflicting but complementary. SEO solves rankings on traditional search engines like Baidu and Google; GEO solves recommendations on AI platforms. Combining both covers all user search scenarios. When Zhanjiang Huasu Technology does omnichannel marketing for enterprises, we advance SEO and GEO simultaneously, ensuring your company is present on every search gateway.
4. The Synergy Between Corporate Website Building and Omnichannel Marketing
After all these trends, many companies may ask: What should we do? The core is one sentence: corporate website building is the foundation, omnichannel marketing is the amplifier, and the two must work together.
Your website is your 'digital headquarters', the first stop for customers to learn about you. If your website loads slowly, looks outdated, and has empty content, even if ads bring people in, they will close it in seconds. Conversely, a professional, information-rich, fast-loading website greatly enhances trust and inquiry rates. When building websites for enterprises, Zhanjiang Huasu Technology not only pursues visual effects but also focuses on user experience and conversion paths. We design clear navigation, prominent contact information, online customer service entrances, and even embed AI agents so customers can consult anytime.
Omnichannel marketing, on the other hand, pushes your website to more potential customers. Baidu promotion, feed ads, Douyin short videos, news PR... each channel is a traffic gateway. But note that all this traffic ultimately needs to settle on your website or landing page. Therefore, we always emphasize the integrated service of 'website building + promotion'. For example, we customize websites for engineering companies, and at the same time configure Baidu promotion keywords and optimize landing pages to ensure ad clicks convert into effective inquiries. This coordinated approach is much more effective than doing just one thing.
Zhanjiang Huasu Technology served a local engineering company in Zhanjiang. At that time, they only had a brochure, no website. We built a corporate website for them, showcasing qualifications, cases, and team, then launched Baidu promotion and GEO optimization. Six months later, the company's inquiries tripled, and most were precise project inquiries. This case shows that even if you have a good offline reputation, without an online presence, you will miss a lot of business opportunities.
5. Zhanjiang Online Promotion: Local Service, National Vision
Many clients see that our company is in Zhanjiang and think we only do local business. In fact, Zhanjiang Huasu Technology's service scope covers the whole country. We are based in Xuwen, Zhanjiang, but our clients are spread across the Pearl River Delta, Yangtze River Delta, Beijing-Tianjin-Hebei, and even overseas. The advantage of the internet is that services have no boundaries. We provide the same professional services to enterprises across the country through remote communication, video conferencing, and online collaboration.
Of course, as a local digital service provider in Zhanjiang, we also have a deep understanding of the local market. Enterprises in Zhanjiang, especially in engineering, agriculture, and commerce, have unique needs. For example, engineering companies in Zhanjiang need to undertake projects nationwide, so their websites and promotion cannot only target the local area but must highlight 'national service capability'. We add keywords like 'Service area: nationwide' and 'On-site construction available' to website content and promotion strategies to help local enterprises expand to external markets.
Conversely, external enterprises wanting to enter the Zhanjiang market also need localized promotion strategies. We combine Zhanjiang's dialect culture, consumption habits, and industry characteristics to formulate marketing plans suitable for the local area. For example, we do Douyin same-city promotion for seafood e-commerce in Zhanjiang and feed ads for agricultural products in Xuwen. So, whether you are a local enterprise in Zhanjiang or a brand from outside wanting to develop the Guangdong market, we can provide matching solutions.
6. How Can SMEs Respond to Changes at Low Cost?
Many SME owners will say: We know we need to transform, but we have limited budget and don't understand the technology. What should we do? Zhanjiang Huasu Technology's advice is: you don't have to do everything at once; you can take it step by step.
Step one: Upgrade your website to be 'AI-friendly'. If your budget is limited, start with content optimization: clearly write your core business, advantages, and cases, and add structured data. This step doesn't cost much but significantly improves AI and search engine crawling efficiency.
Step two: Choose one or two core channels to go deep. Don't try to cover all platforms; instead, find one or two channels where you are most likely to acquire customers and do them thoroughly. For example, B2B companies should prioritize Baidu search and feed ads, while B2C stores should prioritize Douyin local life. We have a client who makes environmental protection equipment. We only did Baidu and industry vertical platforms for them, and they got stable inquiries.
Step three: Introduce AI tools to improve efficiency. Many AI tools can assist with content creation, customer service, and data analysis. Zhanjiang Huasu Technology can build AI agents for clients, placed on their website and WeChat, to automatically answer common customer questions and collect leads. This agent works 24/7, never gets tired, and never misses a potential customer. We have already launched such intelligent customer service for many enterprises, increasing lead rate by more than 20%.
Finally, understand that online promotion is not a one-time investment but a continuous optimization process. Search engine algorithms change, AI platforms change, user behavior changes, and your strategy must adjust accordingly. Zhanjiang Huasu Technology provides annual managed services, regularly reviewing data, adjusting keywords, content direction, and advertising strategies to ensure sustained growth.
7. Conclusion: Rather Than Worrying, Take Action
The customer acquisition environment in 2025 is indeed more complex, but there are also more opportunities. Those enterprises that embrace AI search, value website building, and do omnichannel marketing well are quietly widening the gap with their peers. Zhanjiang Huasu Technology has been deeply involved in the internet for 20 years, witnessing every transformation from the PC era to the mobile era, and now the AI era. We know that technology is just a tool; what really matters is helping clients solve customer acquisition problems.
If you are struggling with customer acquisition, why not first do a free 'website health check' to see if your website is qualified in the eyes of AI and search engines. Or, contact us directly to talk about your industry and confusion. No matter which city you are in, we can provide professional advice online. After all, online promotion has no distance, and service has no boundaries.
Zhanjiang Huasu Technology is willing to work with enterprises nationwide to find our own growth path in the digital wave of 2025.