In the AI Search Era, How to Drive Both National Promotion and Local Customer Acquisition? Huasu Network Offers a New Solution

2026-08-31 · Views 84354

As AI search becomes the new gateway, the logic of customer acquisition is being reshaped. Huasu Technology, with 20 years of digital marketing experience, interprets the synergy between national promotion and local customer acquisition, from GEO optimization to AI agents, helping enterprises seize the new traffic dividend.

The Traffic Gateway Has Changed, and the Underlying Logic of Customer Acquisition Is Changing Too

Over the past decade, when companies did online promotion, they couldn't avoid Baidu search, feed ads, or Douyin short videos. Search keywords, browse recommendations, read comments—the user's decision path was relatively fixed. But since 2024, AI tools like Doubao, DeepSeek, and Qianwen have rapidly gained popularity, and more and more people are using conversational search to get answers. Users no longer flip through ten pages of search results; instead, they directly ask AI: 'Which factory makes reliable custom packaging?' 'Which decoration company in Zhanjiang has a good reputation?' AI will synthesize information from the entire internet and provide a recommended list.

This means that a company's official website, press releases, Q&A, and short video scripts may all be crawled, understood, and cited by AI. If a company hasn't laid out its content in these areas, or if the content isn't structured or authoritative enough, AI won't recommend it. The traffic gateway has changed, and the underlying logic of customer acquisition is also changing. Previously, it was about competing with budgets for rankings; now it's about content quality and AI-friendliness. For small and medium-sized enterprises across the country, this is both a challenge and an opportunity. The challenge is that many companies don't even have a website, or their website is just a 'business card' that AI doesn't recognize; the opportunity is that by proactively deploying GEO (Generative Engine Optimization), companies have a real chance to seize the initiative in AI search.

As a service provider with 20 years of deep experience in digital marketing, Zhanjiang Huasu Technology (Huasu Network) has been helping enterprises nationwide solve customer acquisition challenges. We have served engineering companies in Zhanjiang, manufacturing plants in Foshan, commercial stores in the Pearl River Delta, and clients in the Yangtze River Delta and Southwest China. Our experience is that no matter which city a company is in, or whether its target customers are local or national, combining 'national promotion' and 'local customer acquisition' and layering on AI search optimization can create an efficient customer acquisition system.

National Promotion: Breaking Geographical Boundaries, Making the Brand Visible to More People

Many SME owners have a misconception: they think that since their products are only sold locally, national promotion is a waste of money. But in reality, even a local restaurant can attract tourists from other places; even a regional processing plant can receive orders from other provinces. The amplifying effect of the internet allows 'small businesses' to have a 'big market.' The meaning of national promotion is not to make people everywhere buy your products, but to let those who need them find you anywhere.

Huasu Technology's national promotion is not simply advertising; it's a combination of tactics. First is brand infrastructure, including the official website, Baidu Baike, news sources, industry directories, etc., so the brand is verifiable online. Second is content marketing: we continuously produce high-quality text and video content around the company's products, services, cases, and solutions, covering search engines and short-video platforms. Third is paid traffic, including Baidu bidding, feed ads, and Douyin promotion, precisely targeting the desired audience based on the company's acquisition goals and budget.

For example, we served a machinery manufacturing plant in Foshan whose products were mainly sold to factories nationwide. Previously, they only did Baidu bidding, with rising costs and declining inquiry quality. After we took over, we first reorganized their website, making product categories, technical parameters, and application cases clearer, while optimizing page keywords and code structure to make the site easier for search engines and AI to crawl. Then we deployed content across the web, including industry forums, Zhihu Q&A, and short-video science popularization, covering long-tail keywords like 'non-standard automation equipment customization.' Finally, we used feed ads targeted at purchasing managers in manufacturing. Three months later, their inquiries increased by 60%, and orders from other provinces significantly increased. This is the value of national promotion—no boundaries, letting business flow naturally.

Local Customer Acquisition: Turning Online Traffic into In-Store Footfall

For physical stores and local life service providers, national promotion is brand endorsement, but local customer acquisition is the direct performance. Many owners say, 'I've been in business locally for over a decade, and I have many repeat customers, but it's getting harder to find new ones.' Why? Because consumer habits have changed. In the past, people walked the streets to find stores; now they open their phones to search 'nearby,' check ratings, and browse group-buying deals. If a store has no online exposure or has low ratings, it's effectively 'invisible' in the local market.

The key to local customer acquisition is to rank high in local search results and have a good reputation on local life platforms. Huasu Technology's approach is to help clients with local optimization from three levels. First, map and review optimization: ensure the store's information on Baidu Maps, Amap, Dianping, and Meituan is accurate and complete, including address, phone, business hours, and product photos, and actively respond to user reviews to boost activity. Second, local content operations: we create content tailored to local users' needs, such as 'A roundup of seafood processing shops loved by Zhanjiang locals' or 'Pineapple picking guide in Xuwen,' and publish it on Douyin, Xiaohongshu, and WeChat official accounts to attract local users. Third, local advertising: use Baidu's regional targeting to show ads only to local users, combining search terms and LBS positioning to put ads in front of those who need them most.

We served a construction equipment rental company in Zhanjiang whose clients were basically local construction sites. Previously, they relied on salespeople visiting sites, which was inefficient. We helped them build a simple website, optimized keywords like 'Zhanjiang scaffolding rental' and 'Xuwen excavator rental,' and then ran Baidu ads targeted to the Zhanjiang area. Now, they receive several precise inquiry calls every day, and salespeople just need to follow up on these leads. This is the power of local customer acquisition—traffic doesn't have to be huge, but it must be precise.

GEO Optimization: Making AI Search Your 'Gold Medal Salesperson'

If national promotion and local customer acquisition are traditional methods, then GEO (Generative Engine Optimization) is a new weapon for the future. GEO is an optimization strategy for AI search. When users ask questions on Doubao, Qianwen, or DeepSeek, AI generates an answer based on the information it has crawled from the entire internet. If your brand information appears in that answer, it's as if AI is recommending you—for free and with high trust.

How to do GEO optimization? Huasu Technology has summarized a methodology. Step one: structured content. AI likes content that is logically clear, with headings, lists, and data. So we help companies rewrite their website content, product descriptions, and case studies into formats that AI can easily understand, such as using H2/H3 headings for hierarchy, lists for advantages, and tables for parameters. Step two: authoritative source building. AI trusts information from authoritative websites more. We help companies publish brand-related articles on news media, industry portals, and encyclopedia platforms, maintaining consistency and coherence of information. Step three: user intent matching. Analyze how target customers might ask questions in AI, then create content around those questions. For example, if customers might ask 'What equipment does a small flour mill need?' we write a detailed article to answer that question and naturally incorporate the company's products and services.

Huasu Technology has already helped many companies try GEO optimization. An environmental equipment company, which previously relied heavily on Baidu bidding with high costs, had us optimize their website content and lay out content on multiple AI platforms. Now, when users ask DeepSeek 'Which wastewater treatment equipment is good?' the AI answer mentions their brand and product advantages. This has increased their free traffic and reduced consultation costs. We believe that in the coming years, GEO optimization will become a standard for customer acquisition, just as SEO is today.

AI Agents and Intelligent Customer Service: Making Every Piece of Traffic Count

Traffic comes, but how do you handle it? Many company websites see visitors come and go without leaving a single inquiry. Why? Because the response is too slow, or there is no online customer service at all. Huasu Technology builds AI agents for enterprises to solve this problem. AI agents can be online 24/7, automatically answer visitor questions, collect contact information, and even recommend products directly. It's like a tireless salesperson that never misses a lead.

We built an AI intelligent customer service for a building materials company. Previously, their website only had a phone number, and many customers who visited outside working hours couldn't reach anyone and were lost. Now, the AI customer service can automatically answer questions about product specifications, prices, and logistics, and if a customer is interested, it guides them to leave their phone number or WeChat. Within a month of launch, their lead conversion rate increased by 40%, with many inquiries coming after 10 p.m. This is the value of AI agents—making sure traffic isn't wasted and every potential customer gets a timely response.

Moreover, AI agents aren't just for customer service; they can also proactively acquire customers. For example, in Douyin live streams, AI agents can automatically reply to comments and guide users to click the windmill; in the WeChat ecosystem, AI agents can automatically send Moments content to nurture customers. These are scenarios we are helping clients implement.

Full Digital Marketing Management: One-Stop Solution from Website Building to Customer Acquisition

Many SME owners say, 'I know all this, but I don't have a team or time, what should I do?' That's why Huasu Technology launched its full digital marketing management service. We don't just build websites or run ads; we provide a one-stop closed-loop service from website building → promotion → AI tools → GEO optimization. Companies only need to tell us who their customers are and what their goals are; we handle the rest.

The benefit of full management is that all parts are connected. When building the website, we consider the underlying architecture for SEO and GEO; when creating content, we plan keywords and user intent; when running ads, we use data feedback to optimize the website and content. This way, the entire marketing system is synergistic, and the results are naturally better than piecemeal efforts. Moreover, we serve clients nationwide, whether you're in a first-tier city or a county town, you get the same professional service. Our office is in Xuwen, Zhanjiang, but our service coverage spans the whole country. Many clients initially ask, 'You're in Zhanjiang, can you really handle my project?' We always say, 'In the internet age, distance is not an issue; professionalism is.'

Over the past 20 years, we have served thousands of enterprises across manufacturing, services, trade, and local life industries. We know that every company's customer acquisition needs are different. So, we never impose templates; we first diagnose and then customize solutions. Whether you want to do national promotion, local customer acquisition, or seize the new opportunities in AI search, we can provide professional advice and on-the-ground execution.

Trends and Recommendations: Where Should Customer Acquisition Go in 2025?

Looking back at the changes in recent years, it's clear that customer acquisition methods are becoming more diverse and complex. But the core remains the same: let customers find you, trust you, and choose you. National promotion solves the 'find you' problem, local customer acquisition solves the precision of 'find you,' and GEO optimization and AI agents solve the efficiency of 'trust you' and 'choose you.'

For national B2B enterprises, we recommend paying attention to website and content building, as this is the foundation for AI search; at the same time, don't abandon traditional search like Baidu, because many people still use it; and try GEO optimization on AI platforms to secure new traffic gateways early. For local physical businesses, we recommend first optimizing local maps and reviews, then combining with Douyin local life to bring online traffic into the store; also, build a simple website or landing page to capture search traffic, even if just as brand endorsement.

In 2025, AI search penetration will increase, but traditional search won't disappear, and short videos will remain a major traffic source. The key is to build a diversified customer acquisition matrix rather than putting all eggs in one basket. Huasu Technology is willing to use its 20 years of experience to help enterprises nationwide build this matrix. If you're struggling with customer acquisition, feel free to contact us and talk about your business; perhaps we can give you some new ideas.

Finally, let's return to our original intention. We are called Huasu Technology, also known as Huasu Network. The 'Su' in our name means both speed and efficiency. We hope to use technology to help enterprises reach customers faster and convert inquiries more efficiently. Whether it's national promotion or local customer acquisition, traditional SEO or cutting-edge GEO optimization, we aspire to be your most reliable partner. Making every click valuable and every piece of traffic a business opportunity—this is the direction Huasu Technology has always been striving for.