Acquiring customers is getting harder and harder—this is the real feeling of many SME owners. In the past, placing an ad, handing out flyers, or manning a storefront brought customers in. Now, customers are online, searching, watching videos, and asking AI. The channels for obtaining information have changed, and so must your promotional methods. But the problem is that online promotion has too many intricacies: SEO, GEO, feed ads, bid management—they all sound familiar, but when it comes to actually doing it, you don't know where to start. As a digital marketing service provider that has served thousands of SMEs across the country, Zhanjiang Huasu Technology (commonly known as Huasu Network) will today break down the questions we are most frequently asked, combined with our own services, step by step.
Step 1: First, Figure Out Where Your Customers Are, Then Talk About Promotion
Many companies immediately ask, "I want to do Baidu promotion" or "I want to invest in feed ads," but rarely do they first consider: Where exactly are my customers? Different industries and regions have completely different platforms where customers are active. For example, if you're in engineering machinery, customers might search for "equipment manufacturers" on Baidu; if you're in local dining, customers might see nearby recommendations on Douyin; if you're in foreign trade, customers might look for suppliers on Google. If you don't even know where your customers are and blindly invest in ads, your money will likely go down the drain.
So before Huasu Network creates a digital marketing plan for a client, we always conduct a detailed audience analysis and platform research. Based on the client's industry, product characteristics, and target region, we map out the search habits and browsing preferences of potential customers, and only then decide whether to focus on Baidu promotion, Douyin promotion, or other channels. This step seems simple, but it's precisely what many companies overlook, and it's the root cause of poor promotional results.
Step 2: The Website Is the "Home" That Receives Traffic, Not Just a Decoration
Many companies think, "A website is just something to have; customers probably won't look at it anyway." But in fact, the website is the core hub that receives all promotional traffic. Whether it's Baidu ads, Douyin videos, or AI search recommendations, the first thing users see when they click is your website. If your website loads slowly, has messy layout, or empty content, users might close it within 3 seconds, and all the money you spent on attracting traffic is wasted.
When Huasu Network builds corporate websites, we don't just make a pretty page; we focus on three dimensions: First, user experience—ensuring smooth browsing on both desktop and mobile, clear information, and smooth conversion paths. Second, SEO underlying architecture—from code structure, keyword layout, to internal linking, we build according to search engine indexing rules, making it easier for Baidu and Google to index the site. Third, AI-friendliness—now many users use AI tools like Doubao and DeepSeek to search for answers, so we specifically optimize the website structure so that AI can accurately crawl and present corporate information. When these three things are done well, the website's customer acquisition capability truly comes into play.
Step 3: SEO Optimization—Let Customers Find You Proactively
Many companies ask, "How long does SEO take to show results?" To be honest, SEO is not like PPC ads where you invest today and get calls tomorrow; it's a long-term accumulation process. But once SEO is established, the traffic is continuous and free, and the trust level is higher. Because when users actively search for "equipment manufacturer," it indicates they have a clear need, and if your website ranks high, the conversion rate naturally increases.
Huasu Network's SEO optimization service is not just about posting backlinks or stuffing keywords; it's a systematic approach from three levels: content strategy, technical optimization, and user experience. We first analyze the client's industry keywords, including core and long-tail keywords, then plan the website content structure to ensure each page has clear keyword targeting. At the same time, we continuously optimize technical details like site speed, mobile adaptation, and internal link layout, so search engine crawlers can crawl more smoothly. More importantly, we regularly produce high-quality industry content, such as product knowledge, usage guides, and industry solutions, which not only attracts users but also enhances the site's authority. For SMEs with limited budgets and a desire for long-term stable traffic, SEO is a very cost-effective choice.
Step 4: GEO (Generative Engine Optimization)—Seize the New Entry Point of AI Search
AI has developed rapidly in the past two years, and many people are already using AI tools like Doubao, Qianwen, and DeepSeek to search for information. If you ask AI "recommend a few machining manufacturers," AI will give a list, and if your company isn't on that list, you've lost that traffic. This is what GEO (Generative Engine Optimization) aims to address.
Huasu Network is one of the early service providers in China to deploy GEO optimization. We help companies strategically present their information on AI platforms, including optimizing encyclopedia entries, press releases, Q&A content, and social media profiles, so that AI prioritizes citing and recommending your company when generating answers. This service is particularly suitable for companies that want to seize the future traffic entry point, especially in B2B manufacturing, technical services, and local services. Currently, few companies are doing GEO, so the earlier you start, the easier it is to secure a position.
Step 5: Baidu PPC and Feed Ads—Amplifiers for Fast-Paced Customer Acquisition
If SEO and GEO are slow work, then Baidu PPC and feed ads are the "amplifiers" that deliver quick results. If a company urgently needs orders in the near term, or wants to quickly open up a market for a new product, PPC ads are the most direct means. But PPC ads require great skill; higher bids don't necessarily mean better results. If keywords are not selected accurately or the landing page doesn't match, money is wasted.
Huasu Network provides Baidu PPC account opening, managed services, and bid management. We first help clients filter keywords, eliminating ineffective ones and precisely targeting high-intent words; then optimize landing pages to ensure high relevance between ad content and page content, improving quality scores and reducing click costs; and continuously monitor campaign data, adjusting bidding strategies and audience targeting so every penny is spent wisely. For feed ads, we do precise targeting based on user profiles, such as on Douyin or Toutiao, using video creatives to attract clicks and then guiding users to landing pages for conversion. This combined approach can quickly bring in inquiries and orders.
Step 6: Brand-Wide Promotion—Make Customers Remember and Trust You
Many SME owners say, "My product is great, but customers don't trust me." Why? Because brand awareness is insufficient. Nowadays, before deciding to cooperate, customers will search your company name online. If all they find is negative information or nothing at all, trust will be greatly diminished. Conversely, if they find an official website, encyclopedia entries, news, and customer reviews, the perception is different.
Huasu Network's brand-wide promotion service helps companies polish their online presence. We cover multiple channels, including search engines, short-video platforms, industry media, and local life platforms, to build and optimize brand information. For example, publishing press releases, producing brand promotional videos, establishing corporate profiles on industry websites, and optimizing Q&A on Zhihu or Baidu Knows. These contents not only make potential customers see you when they search but also enhance their trust in you. For companies aiming to improve brand image and expand market influence, this step is indispensable.
Step 7: AI Agents—Salespeople Who Never Rest
Many companies often miss inquiries at night. Customers send inquiries in the middle of the night, no one replies, and by the next day, the customer may have already gone to a competitor. The AI agent developed by Huasu Network addresses this pain point. We help companies build exclusive intelligent customer service or digital humans that can automatically receive website visitors, answer common questions, collect customer information, and even guide customers to leave their contact details. This AI agent can be online 24/7, responding to customers no matter when they come, greatly improving lead capture rates.
We served a manufacturing company that, after launching the AI agent, saw a 30% increase in lead capture rate during nighttime inquiries. Because customers felt "this company responds really fast," their impression naturally improved. This service is especially suitable for SMEs with unstable inquiry volumes and who don't want to hire more customer service staff.
Who Is It For? Types of Companies We Serve
Many clients ask, "You're a company in Zhanjiang, do you only serve local clients?" Actually, no. Although Huasu Network's office is in Xuwen, Zhanjiang, our service scope covers the whole country. Because the digital marketing industry is not bound by geography; online operations can serve clients nationwide. The clients we've served include engineering companies and commercial stores in Zhanjiang, manufacturing factories in the Pearl River Delta, foreign trade companies in the Yangtze River Delta, and tech companies in the north. No matter where your customers are, we can help you reach them through online promotion.
Specifically, these types of companies are most suitable for us: First, traditional companies that have online customer acquisition needs but don't know how to start; Second, companies that have done some promotion but with poor results and want a professional team to optimize; Third, SMEs with limited budgets who want every penny to count; Fourth, owners who want to keep up with AI trends and seize future traffic entry points. Our services are not fixed packages but are flexibly combined based on the company's actual situation, such as website building + SEO, website building + bid management, GEO optimization + brand promotion, or full-service management, all in one stop.
Huasu Network's Unique Advantages: 20 Years of Experience + Full-Chain Services
Why choose Huasu Network? First, we have 20 years of digital service experience, having stepped on many pitfalls and accumulated practical methods, knowing what strategies work for which industries. Second, we are an integrated service provider combining technology development and digital marketing; website building, SEO optimization, GEO optimization, ad placement, and AI agent development are all done in-house, without subcontracting, ensuring better results. Third, we value long-term results, not just completing a project and moving on. We continuously track data, optimize strategies, and help clients reduce customer acquisition costs. Many clients have been with us for several years because the results are stable and trust is high.
Future market competition will definitely be a competition of online customer acquisition capabilities. Whether you are in traditional manufacturing, local services, or emerging tech industries, you need a digital marketing plan that suits you. If you are also worried about customer acquisition, feel free to talk to Huasu Network. We will first help you analyze your current situation and then give targeted advice. You don't have to cooperate immediately, but at least we can help you avoid some detours.
Customer acquisition is not a one-off deal but a continuous optimization process. Choosing the right partner allows you to go further. Huasu Network is willing to be your digital marketing consultant, helping you win at the starting line.